Danger - apostrophe's!

There's a great shop sign I pass on my return route, pictured left. In fact, I've been confronted by the proprietor in the past when photographing it, an experience that convinced me the spelling is not ironic.

It's a real worry that directly across the road lies St John's primary school. Nothing to do with the dangers of childhood obesity, but the blatant disregard for punctuation this may engender in young minds.